Free item
Boardwalk at the Inlet
Thrasher's French Fries
Small fries free with any large order
Salt and vinegar only — one per pass, per day
Funded by the festival's beverage sponsor
Free pass · Ocean City, MD · Boardwalk Rock returns 2027
Your Boardwalk Rock Pass. Every Perk, Every Business, One Tap.
No app. No login. One tap adds your pass and unlocks the Ocean City boardwalk — Thrasher's fries, Fisher's caramel corn, Trimper's carousel, the Jolly Roger pier — every weekend this year, plus first access when the festival returns in 2027.
Inlet Beach, 809 S. Atlantic Ave. · perks from the Inlet up to 5th Street
Boardwalk Rock
Boardwalk Pass
Ocean City, MD · Inlet Beach
BWR-OC-8842
Automatic updates enabled
Added to Wallet
Thrasher's · 2 min away
Free small fries unlocked with your pass
Why now
There's no festival this year. There's still a boardwalk.
Boardwalk Rock filled Inlet Beach in May 2025 — roughly 55,000 people for Def Leppard, Rob Zombie, Nickelback and Shinedown. C3 Presents has confirmed the festival takes 2026 off and returns in 2027.
That's a two-year gap between sets, and a boardwalk that's open the whole time. The pass is what keeps you and Thrasher's, Trimper's and the Pier connected until the stage comes back.
2025 attendance is a reported press figure. 2027 return per the official festival site.
How it works
From scan to perk in seconds
1
Scan a QR code
At the Inlet Beach gate, the Trimper's ticket window, or the door decal on any partner storefront.
Boardwalk Rock Pass
Ocean City boardwalk · Fan pass
Add to Apple Wallet
No account required
2
Add to Wallet
Apple or Google Wallet in one tap. No account, no download, no password.
9:41
Fisher's Popcorn · 1 min away
Free quarter-tub with any tin
Jolly Roger at the Pier
BOGO pier wristband unlocked
3
Unlock perks as you walk
Your pass updates itself. Perks appear on the lock screen when you're a block from a partner.
Perks at the Inlet
Eight blocks. Eight ways your pass pays for itself.
Sponsors fund the perks, the boardwalk redeems them, you just show your pass. No coupon codes, no checkout friction. Swipe through the lineup.
Free itemTalbot St. & Boardwalk
Fisher's Popcorn
Free quarter-tub of caramel corn with any tin
In-store only, while supplies last
Funded by the 2027 presenting sponsor
DiscountWicomico St. & Boardwalk
Dolle's Candyland
Pass-holder pricing on taffy by the pound
Excludes gift tins and shipping
Co-funded with the Ocean City Development Corporation
Experience700 S. Atlantic Ave.
Trimper's Rides
Two free rides on the 1912 carousel
With any ride wristband purchase
Funded by the festival ride sponsor
ExperienceWorcester St. & Boardwalk
Jolly Roger at the Pier
Buy one pier wristband, get one half off
Valid Sunday through Thursday
Funded by the festival ride sponsor
DiscountBoardwalk near the Inlet
Marty's Playland
Bonus credits on every $20 game card
Load at the counter, show your pass
Funded by the festival's telecom sponsor
Discount511 Boardwalk, 5th St.
The Kite Loft
15% off any kite
One item per pass, per visit
Co-funded with Town of Ocean City tourism
Free itemBoardwalk stands
Dumser's Dairyland
Free waffle-cone upgrade
Any two-scoop order
Funded by the festival's beverage sponsor
Beyond the boardwalk
Midtown and bayside spots join the same pass — no second sign-up.
117 W. 49th St., bayside
Seacrets
Skip-the-line entry for pass holders before 8pm
41st St. & Coastal Hwy.
Dough Roller
Free garlic knots with any large pizza
Perk terms are set by each business and shown on your pass before you redeem.
For sponsors & businesses
Real foot traffic. Real spend data. Real ROI.
Boardwalk Rock is produced by C3 Presents at Inlet Beach. The pass gives the festival a sponsor-funded way to hand its audience to the district that hosts it — and to keep that audience between editions.
- See how many festival fans walked into your door, not just past it
- Push a perk to every pass holder within four blocks of the planks
- Perk inventory funded by festival sponsors, not your marketing budget
- Signed at district level with the OCDC, the Chamber, and Town of Ocean City tourism
- Keep the audience after the last set — the pass stays in the wallet until 2027
Partner dashboard
Boardwalk Rock · Inlet Beach
2025 festival attendance
Reported press figure, Inlet Beach
~55,000
Pass holders reachable
Projection at launch scale
18,430
Attributed local spend
Projected per festival weekend
$412,880
Retained between editions
Projected 2025 → 2027 return rate
34%
809 S. Atlantic Ave. to 5th Street
Attendance is a reported 2025 press figure; other rows are launch projections.
How it gets built
Rolled out with the groups that already run the district
Ocean City Development Corporation
108 Dorchester St. — revitalizes the downtown boardwalk district and funds storefront improvements.
Greater Ocean City Chamber of Commerce
Member network that signs boardwalk merchants block by block.
Town of Ocean City Tourism
ococean.com promotes the businesses already listed on the town's own visitor pages.
Boardwalk Rock is one weekend. The boardwalk is every weekend.
The pass stays in your wallet after the crowd goes home. In February, when the planks are empty and the wind comes off the water, it's still the reason to drive back down.
Dolle's Candyland · February
Off-season taffy pricing for pass holders — open all weekend at Wicomico Street.